Brad Virata was raised in the small town of Oak Harbor, Washington, just outside of Seattle. The youngest of five children, he excelled at track, football and volleyball during his teenage years.

Virata received his Bachelor of Arts Degree in international communications from the University of Washington and was an active member of the Tau Kappa Epsilon fraternity. Shortly after graduation, Virata traveled throughout Europe and Asia working as a model. He then moved to Los Angeles to pursue a career in fashion and attended the Fashion Institute of Design and Merchandising. He began working in couture clothing sales and clothing design merchandising for Guess? Men's Division. He spent five years with the company and helped launch the clothing line "Los Angeles Denim Atelier." He currently works as the Director of Men's Merchandising for Lucky Brand Jeans.

Virata is an avid beach volleyball player and surfer. His hobbies include weight training, running, rollerblading, power yoga, beach volleyball and international travel. He is most proud of giving back to his community through work with organizations such as AIDS Project Los Angeles, Project Angel Food, Starlight Foundation and the Big Brothers Program of Los Angeles.

Virata is single and currently resides in Santa Monica, California, with his Boston terrier named Maxx. His birth date is November 23, 1976.